MARSHAL / PRACTICAL GUIDE
Do you need a product catalogue or an online store?
Start with how a customer buys. If the next step is to identify a product and discuss an order, a catalogue brief is different from a brief for immediate online payment. Choosing that action early prevents the website from being designed around the wrong buying process.
Prepare your website brief ↗A catalogue helps a buyer identify an item
Categories, product information and relevant attributes help visitors find what they need. For motorcycle parts, the real Falcon International website demonstrates a catalogue and bike-fitment search. Another business may use different attributes; define them from the products rather than copy a feature list.
An enquiry needs context
If the next step is an enquiry, decide what the business needs to know: the item, quantity, application or other relevant details. Explain how the enquiry reaches the team. A catalogue can support a business that confirms orders through a conversation.
A store adds a transaction flow
Online purchasing raises further decisions: what can be sold, how prices are shown, how payment is taken and how order status and fulfilment are handled. Specify and test the complete purchase flow as part of the project.
Dealer access is a separate decision
A wholesale business may need a sign-up or account route rather than show the same information to every visitor. The Falcon website reference has a dealer sign-up route. Discuss what your own accounts should permit and which details remain public before including them in a scope.
Prepare reliable product information
Gather categories, names, photographs and the attributes customers use to select products. Identify who will maintain the data and how changes arrive. A beautifully designed catalogue still needs accurate information when a buyer uses it.
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