WEBSITE REFERENCE / B2B CATALOGUE
A parts catalogue organised around the buyer’s bike.
A motorcycle-parts buyer needs more than a product photograph. The Falcon International website combines a parts catalogue, bike-fitment search and a dealer sign-up route. This reference explains the interface you can inspect on the live site and the decisions it raises for a B2B website brief.
Open the live Falcon International website ↗
Help a buyer identify the relevant product
The Falcon build lets visitors explore motorcycle spare parts and search by bike fitment. That is a concrete browsing problem: the buyer wants a part relevant to a vehicle, rather than a long undifferentiated list. Open the site and inspect the catalogue navigation and fitment route.
Give dealer interest a next step
The website includes a dealer sign-up route. Product browsing and dealer registration are distinct actions; visitors can understand the catalogue before deciding to approach the business. The live website demonstrates the interface, not a measured increase in dealer enquiries.
Separate a catalogue from a checkout store
A catalogue can support discovery and enquiries without promising that every visitor can buy at a public price. Before a B2B build, decide whether the site should show product information, take enquiries, support dealer access or handle an online purchase. These decisions change the data, accounts and functions required.
Prepare product data before the design
For a similar brief, bring product names, categories, photographs and the attributes buyers use to choose the right item. If compatibility matters, explain how it is recorded. Identify the person responsible for keeping that information current. A good visual layout cannot correct unclear or outdated product data.
Website and app are separate references
Marshal also presents an actual-source Falcon app preview on its homepage. That public guest preview uses a frozen catalogue and does not expose dealer prices, private accounts or production ordering. It helps you inspect screens; it does not replace the live business website or account-based app.
Before we start
What can I verify myself?
Open the live Falcon International website to inspect its catalogue, bike-fitment search and dealer sign-up route. You can also try the public app interface preview from Marshal’s homepage.
Does this reference prove an increase in sales?
No sales, traffic or enquiry increase is asserted here. The reference shows a real build and the interface decisions visible in it.
Can the same design be used for every B2B catalogue?
A different business may need different product attributes and buyer actions. Use this reference to discuss the job your catalogue needs to do, then define the relevant scope.
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